The funeral industry is experiencing a massive disruption. From changes in social norms to new technology entering the marketplace, even the most experienced funeral directors are asking themselves, “How can I keep up in this ever-changing market?”

A funeral director’s number one goal is to serve families with empathy and respect. In addition, there are two prominent objectives that, when met, will keep funeral homes growing in this fast-changing market.

These never changing objectives will always lead a funeral home's growth: 

Most advanced laser technology lends a strong hand to funeral businesses to meet these two goals. However, one thing will never change: grieving families always have to rely on memories to go through the healing process. AP Lazer can bring their memories to life on the surface of any type memorial item. Here are just a few examples:

Add precious memories to caskets. This can be done on the top, sides, or even on casket inserts. Beautifully designed caskets with multiple surfaces provide a unique three dimensional canvas for creative designers.  The average cost for a casket engraving ranges from $300 - $1000, which is about 10% to 15% of the casket's retail price. 

Even cold metal caskets can harken back warm emotions and memories with laser engraving.

Families are more likely to invest in high end caskets when it becomes a showcase of priceless memories and familial pride. 

Wood or acrylic inserts can also be cut and engraved by an AP Lazer. Bring memories to life with quotes, poems, handwritten notes or even a little humor to aid families celebrating a life well lived. 

Although the cremation rate continues to rise, that doesn’t mean your business has to suffer. Participate in this rising trend by providing a variety of personalization options for cremation memorials. Provide one-of-a-kind memorials that will connect to the heart of families choosing cremation. You can utilize our free Cremation Toolkit to showcase the many personalization options available for cremation memorials. 

Traditional cemetery and memorial retail is low volume with a high overhead ranging from 150-200 granite memorials per year. The overhead per memorial can be $800 to $1000. Funeral homes have an notable opportunity to sell memorial products considering the overhead will be covered by funeral services. Customers are more likely to buy memorial products from funeral directors that they already trust and can simplify the process. On average a laser etching can valued from $300 to $3000. 

The leasing of an SN4836 for casket and memorial engraving is at about $950 per month for a 5-year leasing program.  Therefore, one laser etched memorial sale per month will pay for your AP Lazer. 

Use an AP Lazer to boost urn sales by adding laser engraving to commemorate the life of a loved one. Offering complimentary personalization has the potential to triple the sales of otherwise generic urns.

The pet industry has grown just past $100 billion in 2020. As baby boomers entered the empty nest stage of life for the past 20 years, they began filling their homes with pets. As a result, pet funerals and cemeteries began flourishing these past 10 years.

The lack of memorialization options for our furry friends is surprising, especially when considering the unprecedented growth of pet owners. Expect repeat business and lots of word-of-mouth referrals when entering this fast-growing market. 

Pet memorial products and services can greatly increase a funeral home's profit all while providing an strong additional way of connecting to their community. 

Industry professionals have evolved from undertakers to funeral directors. Now the evolution continues as they celebrate life in a wider-range than ever before. 

The average American spends around $1800 per year on gifts while the amount spent on funerals is $7640 (NFDA 2019 statistics). By integrating an AP Lazer into a funeral business, a unique opportunity to celebrate all of life's precious memories becomes possible. From birth to memorial, communion to graduation, offer gifts for all of life's rare moments. 

As a funeral director, you become heavily invested in the local community. Whether you’re making a donation or honoring service members, AP Lazer will help you give back and remain an important staple in the heart of the community.

When you create priceless products, the community begins to talk and an amazing happens.

“I was at Joe Smith’s funeral yesterday, and you should have seen that casket!”

“Did you hear about XYZ Funeral home? They donated a beautiful laser engraved bench to the park.”

“XYZ Funeral home provided all of the awards for the Firefighter’s Memorial Dinner.”

This stuff is worth talking about. It matters to your community and it matters to you, too.

"The two differentiators that won for AP Lazer over all other brands were the unique open architecture laser cutter engraver and the strong company and user group support."

"The biggest selling point was the open architecture design. Having the open architecture offered the ability to engrave anything and allowed me to provide engraving services to a wider customer base."

"The open concept design and the 24/7 tech support, 3-year warranty, full day of training, and great customer service were the reasons why we chose AP Lazer."

September 6, 2022

June 14, 2022

October 14, 2022

"I recently received my SN2816 AP Lazer, I am already blown away what this machine can do. The tech support has been amazing so far and my training courses were an absolute success." 

"The open architecture on these machines makes a huge difference in what can be done with them. I also am sold on the customer service, these people are there for me when I need them to be and it makes the machine worth every penny you spend."

"This has got to be one of the best purchases I have made. Excellent training. You definitely get the bang for your buck. Amazed at the finished product with every item I engrave!"

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